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Features / Attribution & integrations

Attribution & integrations

AI traffic attribution that connects visits to conversions

AI traffic attribution connects referral visits from AI engines with business outcomes such as sign-ups, leads, and sales. AEO Pal, the AEO & GEO platform, includes AI Traffic & Conversions on every plan, using GA4 and Google Search Console alongside native integrations for publishing approved website changes.

All plans

AI Traffic & Conversions

AI Traffic & Conversions identifies referral traffic from AI engines and maps sessions to sign-ups, leads, and sales using GA4 and Google Search Console.

Use this view alongside visibility and citation evidence when explaining the work to a client or leadership team. A brand mention, a cited link, a referral session, and a conversion are different events. Being named in an answer does not by itself establish that a person visited the site or became a customer. Keep the reporting question concrete: what traffic was identified, and which measured outcomes were associated with those sessions?

All plans

Publish Connectors

Publish Connectors are native integrations with WordPress, Shopify, and Webflow, connected by API from inside AEO Pal. They publish approved changes or changes covered by auto-publishing permission.

These connections support the execution side of the workflow. Fix Queue proposes changes; the user reviews them individually or authorizes auto-publishing; the connector publishes to the connected site. Publishing and attribution are complementary capabilities rather than the same action. A page update establishes that the customer’s content changed. A later referral or conversion is a separate observation, and should not automatically be described as caused by that particular update.

From a finding to a decision

How should teams connect visibility and outcomes?

Use each source for the question it can answer, rather than treating every appearance as traffic.
  1. 01

    Inspect the AI answer

    Live Capture records the consumer-interface answer, citations, and mentions from the selected location. Start here to understand how the brand appeared and which page was credited.
  2. 02

    Review referral and conversion evidence

    Use AI Traffic & Conversions to connect identified AI referral sessions with sign-ups, leads, and sales through GA4 and Google Search Console. Keep those outcomes separate from the count of brand mentions.
  3. 03

    Connect the next website task

    Use audit or citation findings to brief a useful website update. Publish through an approved or authorized CMS connection, then continue reviewing answer and traffic evidence without promising a causal result.

Follow the evidence

Attribution & integrations: an illustrative example

This fictional example distinguishes an answer-level finding from a traffic-reporting question. No visits, revenue figures, or customer results are invented.

Illustrative example · Fieldnote

Illustrative answer · fieldnote.example

An answer links to Fieldnote

An illustrative AI answer credits fieldnote.example as a source. That establishes the link in this example. It does not establish that a visitor followed it, submitted a lead form, or bought anything. Live Capture supplies the answer evidence.

Plan availability

Which plans include these features?

AI Traffic & Conversions and Publish Connectors are included on every plan. The approved attribution integrations are GA4 and Google Search Console; the native publishing connections are WordPress, Shopify, and Webflow.
Attribution & integrations feature availability by plan
FeatureStarterAgencyEnterprise
AI Traffic & ConversionsIncludedIncludedIncluded
Publish ConnectorsIncludedIncludedIncluded

Keep the workflow connected

How does attribution fit the Track → Find → Fix workflow?

Monitoring answers whether and how the brand appears for its prompts. Source analysis explains which pages and domains are cited. AEO Audit and content work investigate the customer’s own pages. Fix Queue and Publish Connectors support approved or authorized publication. Attribution adds the referral and conversion view to that workflow.

For agencies, this gives the reporting conversation two distinct kinds of evidence: what was captured in the AI answer, and what the connected traffic and conversion reporting shows. Agency and Enterprise also include white-label Client Reports. Keep those facts separate rather than equating a visibility change with a guaranteed revenue outcome.

Plan the reporting question before selecting the next content task. If the team is investigating an unclear product answer, the source and page content matter. If it is evaluating business outcomes, examine the identified referral sessions and measured conversions. Both investigations can inform the work without making one dataset stand in for the other.

Compare allowances and pricing on the AEO Pal pricing page.

FAQ

Attribution & integrations questions

AI Traffic & Conversions identifies referral traffic from AI engines and maps sessions to sign-ups, leads, and sales using GA4 and Google Search Console. It is included on every plan. This connects the visibility work to traffic and conversion reporting, alongside the answer-level evidence collected through Live Capture and stored in the Answer Archive.

Publish Connectors support WordPress, Shopify, and Webflow on every plan. These are native integrations connected from inside AEO Pal. They let the platform publish approved fixes or changes covered by your auto-publishing permission. Content Studio follows Brand Rules when creating or rewriting content, and Fix Queue organizes the changes for review or publishing.

No. You can review and approve individual fixes in Fix Queue, or grant permission for auto-publishing. AEO Pal publishes through your connected CMS after approval or authorization. Both workflows are available on every plan, so using the platform does not require handing over publishing decisions for every proposed change to your website.

AEO Pal runs your prompts through the live consumer AI interface from the country, state, or city you choose. Live Capture stores the full answer, chat history, citations, brand mentions, and competitor mentions. Every plan refreshes daily. The method records the interface buyers use rather than relying on developer API output.

Connect the evidence to your next website task.

Start with your website, or book a demo to discuss your requirements.
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